Hype Mogul

Branding | Strategy | Copywriting

Hype Mogul is a disruptive PR & talent agency shining a light on powerful narratives. Hero’ing the circular Spotlight motif, Hype Mogul illuminates bold stories and lights the way for change-makers and risk-takers. Bold, cutting-edge and vibrant — The HM core palette is dark (a nod to the stage, and undiscovered talent) with vibrant gradients to highlight diverse voices. The new visual identity weaves grittyness and storytelling into the brand’s DNA.