Big Picnic

Branding + Campaign Rollout

A bright, playful & welcoming brand to celebrate the Parklands’ 20th Birthday bash! To celebrate Brisbane's favourite inner city oasis turning 20, Roma Street Parklands threw a weekend long Big Picnic. Revellers were invited to enjoy the free event, with some of Brisbane's best food trucks on site, and a stellar line-up of local Jazz. A comprehensive campaign was designed across print, outdoor, digital and social to invite the community to come together and celebrate the occasion in the splendour of Roma Street’s parklands.